I bring more than 15 years of experience partnering with agencies and iconic brands to drive engagement and brand invigoration, leveraging social media, video, digital, print, experiential, influencer marketing, partnerships, OOH and eCommerce to deliver exponential ROI.
An award-winning creative lead, I apply vision, innovation, and influence to inspire high-performing teams to execute on the full creative lifecycle, including ideation, strategy, content and creative, copy, web, and brand assets to appeal to diverse audiences on a variety of platforms, achieving exponential revenue growth while driving cost and process optimization. At the core of marketing is strategy, and along with a passion for people, strategy is my greatest attribute, leveraged to conceive and launch interactive creative campaigns and generate engaging content to drive traffic, purchase, and hundreds of thousands of dollars in revenue.
I bring significant agency experience, serving brands such as Chairman’s Brands, London Health Sciences Foundation, AMGroup, Air Miles, LoyaltyOne, Sobey’s, BMO, Kraft, General Mills, NBA, Bell, FedEx, YTV, Scotiabank, AstraZeneca, Loblaw, Jackson Triggs, and many more. I enjoy conducting deep dives into clients’ DNA to ensure that I absorb and reflect on their unique personae and apply relevant principles to bring optimal experiences to life.
Key accomplishments include:
CMA nominee in 2023 for LHSF “Faces of Heroes Campaign” (fingers crossed)
Won Gold CMA, AME and IAC in 2019 for AHLOT Cannabis “It’s a Real Job Campaign”
Won Gold Summit Award for Peachtree Accounting's “My Biz Counts" website
Won Silver Summit Award for Sobeys/Air Miles "Turn Groceries into Rewards" campaign
Served on the Judges’ Panel for the Applied Arts Magazine Photography and Illustration Annual
Co-designed the CMA Ripple Award in 2011
Was selected in both 2022 and 2023 to judge the CMA Awards
As an accessible and supportive leader, I thrive on building, mentoring, and mobilizing teams of talented copywriters, art directors, and social content creators, encouraging idea sharing, and providing clear direction focused on confidence-building, cross-training, and long-term career growth. I routinely partner with cross-functional teams in product management, sales, customer experience, and more and have captained teams through technology advances, a pandemic, and an unstable economy, sustaining growth and using each new initiative as a chance to celebrate collective success.