ABOUT ME
I turn sharp insight into brand platforms and campaigns that resonate in the real world. For more than 15 years, I’ve helped organizations launch brands, evolve identities, and bring integrated campaigns to life across digital, social, retail, OOH, film, and experiential.
Versatility across industries
Over the course of my career, I’ve helped organizations across healthcare, finance, retail, CPG, telecommunications, entertainment, and emerging categories like cannabis and wellness build stronger brands and tell more meaningful stories.
That work has included brands such as Scotiabank, BlackRock, Sobeys, Air Miles, Kraft, General Mills, Bell, FedEx, AstraZeneca, London Health Sciences Foundation, Aurora Cannabis, Tweed, and the NBA.
Each industry brings a different challenge – but the goal is always the same: find the insight, build the idea, and bring it to life.
Leadership through creativity
I believe the best ideas come from curiosity, trust, and collaboration.
Throughout my career I’ve built and led teams of designers, writers, strategists, and content creators – creating environments where people feel confident sharing ideas, challenging thinking, and pushing the work further.
My leadership style is hands-on, transparent, and mentorship-driven. I enjoy helping creatives grow their craft while guiding teams toward clear, ambitious creative solutions.
Recognition
Canadian Marketing Awards
AME Awards
IAC Awards
Summit Awards
Industry involvement
Judge – Canadian Marketing Awards (2022–2024)
Judge – Applied Arts Photography & Illustration Annual
Co-designer – Canadian Marketing Awards Ripple Award