Funkshun Athletics – Streetwear
Role – Creative Direction / Art Direction / Apparel Design / Graphic Design
In 1993, I co-founded Funkshun Athletics, an urban streetwear brand focused on skateboarding culture but also targeted musicians, DJs, graffiti artists and breakdancers. We designed seasonal cut-and-sew streetwear lines with distribution in skate/snowboard shops all across Canada and accounts in the US, UK and Australia. Funkshun was also the apparel provider for Bulletproof Skateboards and Miller Jet Ski Tour USA.
With the internet in its infancy, we primarily advertised through print magazines, Lollapalooza Festivals, skateboard competitions and through sponsorships with musical acts - The Gandarvas (MCA), Project Wyze (Sony Music), and Hip Club Groove (Murder Records).
We'll be releasing a 30-year anniversary capsule December 2023.