In 1993, I co-founded Funkshun Athletics, an urban streetwear brand focused on skateboarding culture but also targeted musicians, DJs, graffiti artists and breakdancers. We designed seasonal cut-and-sew streetwear lines with distribution in skate/snowboard shops all across Canada and accounts in the US, UK and Australia. Funkshun was also the apparel provider for Bulletproof Skateboards and Miller Jet Ski Tour USA.

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With the internet in its infancy, we primarily advertised through print magazines, Lollapalooza Festivals, skateboard competitions and through sponsorships with musical acts - The Gandarvas (MCA), Project Wyze (Sony Music), and Hip Club Groove (Murder Records).

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We'll be releasing a 30-year anniversary capsule December 2023.

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