Giant Creative – Agency Rebrand
Role – Strategy / Creative Direction / Art Direction / Copywriting/ Design
Giant Creative 'was' a small boutique agency based out of London, ON that specialized in video, content and web production.
The Ask
Looking to grow their client base, Giant worked aggressively to expand their capabilities to turn their company from a local service provider into a national, full-service, results-driven agency. They needed a brand that delivered that message.
The Challenge
The current branding made them look small, dated and wasn't attractive to their new desired target audiences. They needed to evolve their brand positioning to deliver on their new vision and build an identity that would allow them to break out of the local market and compete nationally for both new clients and talent.
The Work
Logo Redesign
Even though the logo was designed in 2021, it looked dated. I designed a logo that was simple and contemporary and spoke to their new vision and brand positioning.
Video End Slate
Whether being used for award submissions, case studies or exclusive video content, this brief video end slate was created to showcase how Giant performs, their new brand positioning, and introduce their new logo and tagline – We think BIG.
The Giant Creative Playbook
The Giant Creative Playbook was designed to excite both the clients and the staff and incorporates everything you need to know about the agency - their story, mission and vision statements, brand positioning, target audience, capabilities, culture and brand elements and more.
Branded Merch
We wanted to stray away from typical corporate gear and design merchandise that our staff and clients would actually wear. Giant's branded merchandise was designed with current streetwear trends in mind.
