AHLOT × Greenman Acres
BIG Campaign
The Challenge
Greenman Acres was an unknown brand entering the craft cannabis market. As an outdoor grower, they also faced a perception challenge. Retailers and consumers often view outdoor cannabis as inconsistent or less potent than indoor products.
At launch, the brand had very little awareness or social following, and strict cannabis advertising regulations limited traditional marketing opportunities.
The goal was to introduce Greenman Acres to retailers and consumers, build brand awareness, and establish their flagship product Mother of Berries as a premium craft offering.
The Idea
Introduce a format the market had never seen before.
AHLOT proposed launching Mother of Berries as a 3.5g single top cola bud, turning the product itself into the story. By showcasing the plant’s most premium bud instead of traditional loose flower, the launch highlighted the quality of Greenman Acres’ cultivation while creating an immediate point of difference in a crowded category.
The product was packaged in a numbered, collectible glass jar, inspired by limited-edition art prints. Each jar was individually numbered, encouraging consumers to seek out lower numbers and turning the release into a collectible drop for cannabis connoisseurs.
The strategy positioned Mother of Berries as a premium craft product, while helping challenge the perception that outdoor cannabis cannot deliver exceptional quality.
The Creative
The campaign focused on the idea of “big” to build intrigue and social buzz around the individual 3.5g top cola bud, the first time a licensed producer had released a full eighth as a single top cola.
Bold, minimal visuals compared the bud to recognizable cultural objects, exaggerating its size and reinforcing the product’s standout characteristic. The creative used humour and familiar references to create simple, shareable content designed for social feeds.
Because the campaign ran through AHLOT’s social channels, Greenman Acres allowed the work to move beyond their traditional family farm positioning and take a more playful tone to generate attention.
More than 20 pieces of social creative were developed to highlight the size, craft quality, and uniqueness of the release.
The Work
Move over top cola, there’s a new top cola in town.
Crack open a Mother of Berries OG Top Cola jar, and you’ll instantly know why this 3.5g single-nug-sensation is on everyone’s lips.
With 21% THC and 3% total terps, this small-batch, limited-quantity, uncarbonated cultivar will quench your cannabis thirst.
Hi, I’m Mother of Berries OG. I’m a fun, fresh flower that loves short walks and long hauls by the beach. I’m a gorgeous, curvy 3.5g top cola with 3.1% terps – and I’m not afraid to flaunt it. Clearly, Instagram was a little jealous of all the attention I got and deleted my post last night, so here I am again.
To reiterate, I’m hang-dried, hand-trimmed, hand-packed and looking for someone who doesn’t just love me for my craft quality, they should also love me for my other qualities too. Like being hella good-looking and delicious.
Tap that link in my bio to learn more about me.
Save the popcorn for the movies, this bud deserves an Oscar.
Oh, what’s that, it was nominated?
Best Single Bud in a 3.5g role?
Best Visual Effect?
Best Top Cola with 21.3% THC and 3.1% terps?
Best Picture-Perfect indica in a glass jar?
Best Score (there’s only 1,000!)
Mother of Berries OG - Top Cola Solitaire
21.3% THC. 3.1% terps. 100% not popcorn.
Coming soon to select retailers near you.
Learn more at the link in our bio.
The Execution
The campaign launched as a social-first rollout designed to build anticipation ahead
of the product drop.
A pre-launch phase generated hype with retailers and consumers in the week leading up to release. Creative assets were distributed through Instagram and Reddit, platforms where cannabis communities actively discuss products and share reviews.
Retailers and budtenders were introduced to the product ahead of the launch to generate early interest at the store level.
The campaign relied entirely on organic engagement and community conversation
to build momentum around the product release.
The Impact
The campaign generated strong anticipation before the launch and significant community engagement after release.
Ontario Cannabis Store sold out within the first day, and retailers sold out within
three days.
Consumers and budtenders shared posts featuring their numbered jars, creating additional social buzz and reinforcing the collectible nature of the product. Reviews across community platforms highlighted the potency, flavour, aroma, and quality
of the flower.
The launch successfully introduced Greenman Acres to the market, positioning
Mother of Berries as a standout craft product.
My Role
Creative Strategy
Creative Direction
Art Direction
Copywriting
Design
Led the creative strategy and campaign concept, developing the visual system
and messaging used across the social launch campaign. Oversaw art direction
and design of the campaign assets and created the composited visuals used throughout the campaign.