Scotiabank Scene – #Insta-Movie Challenge & Behind The Scene Tour
Role – Art Direction / Design
Scotiabank Scene is a Canadian loyalty program that offers points that can be redeemed for travel, gift cards from 60+ brands, tech, entertainment and account credits on eligible Scotiabank products.
The Ask
Build a brand awareness campaign that resonates with Scotiabank Scene's millennial target audience.
The Strategy
We recruited Canadian TV personality Jessi Cruickshank to be the face of the campaign and launched a weekly challenge on social media platforms to give away two free movie tickets a day for an entire month. To boost engagement, we set up free movie nights at select universities nationwide hosted by Jessi, giving her fans a once-in-lifetime meet and greet.
The Work
Behind The Scene Tour
This promotional video was shot, edited and pushed live in Ottawa – the first day of the tour.
Digital Boards & Ads
This video was distributed to participating universities and used for digital promotion purposes.
Social Media
For a one-month period, we launched a weekly challenge for customers to win two free movie tickets daily. These video challenges were purposely shot on my iPhone to give them an unproduced and authentic look and feel.
