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Scotiabank Scene – #Insta-Movie Challenge & Behind The Scene Tour 

    Role – Art Direction / Design    

Scotiabank Scene is a Canadian loyalty program that offers points that can be redeemed for travel, gift cards from 60+ brands, tech, entertainment and account credits on eligible Scotiabank products. 

The Ask

Build a brand awareness campaign that resonates with Scotiabank Scene's millennial target audience.

The Strategy

We recruited Canadian TV personality Jessi Cruickshank to be the face of the campaign and launched a weekly challenge on social media platforms to give away two free movie tickets a day for an entire month. To boost engagement, we set up free movie nights at select universities nationwide hosted by Jessi, giving her fans a once-in-lifetime meet and greet.

The Work

Behind The Scene Tour

This promotional video was shot, edited and pushed live in Ottawa – the first day of the tour. 

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Digital Boards & Ads

This video was distributed to participating universities and used for digital promotion purposes.

Social Media

For a one-month period, we launched a weekly challenge for customers to win two free movie tickets daily. These video challenges were purposely shot on my iPhone to give them an unproduced and authentic look and feel.  

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