Sobeys x Air Miles – Turn Groceries into Rewards Campaign
Role – Strategy / Art Direction / Design
Sobeys was one of 300+ partners of the Air Miles Rewards Program. In addition to their loyalty program, we supplied the grocer with digital advertising opportunities and in-store POS.
AWARDS: Summit Silver
Sobeys was concerned by a decrease in their loyalty program participation and redemptions. They needed a campaign to remind consumers of the benefits of the program.
We needed to ensure the Air Miles Reward Program was top-of-mind upon entry and throughout the stores. We created an in-store POS campaign with captivating visuals from the best-selling categories while being very conscious about featuring both attainable and aspirational rewards to build comprehension and excitement.