Stact Wellness
Role – Strategy / Creative/Art Direction / Copywriting / Packaging / Design
Stact Longevity+ is a clinically grounded, all-in-one wellness drink designed to support long-term vitality and daily performance – intelligently combined, clearly dosed, and built for real life.
The Opportunity
The wellness market is crowded with trends, influencers, and overcomplicated stacks. We saw an opportunity to build something more disciplined.
Stact was developed as an all-in-one vitamin drink formulated only with ingredients tested in human clinical studies – no trendy add-ins, no filler formulas. Just proven compounds, thoughtfully combined into what we believe is the strongest all-in-one for longevity and pre/post-workout support.
The goal was simple: create the most effective, intelligently combined daily stack on the market – without the noise.
The Strategy
Stact was built for real life – not elite athletes, not niche performance communities. The focus was the everyday person looking to feel better, move better, and age well.
The brand needed to feel authentic, inclusive, and inviting – no matter someone’s health stage. Clear, confident, and grounded in science without being clinical or intimidating.
Strategically, we simplified what the industry complicates:
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Clear ingredients
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Clear benefits
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Clear dosage
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One daily ritual
Take the guesswork out. Remove the stacking math. Deliver confidence through clarity.
The Execution
The brand system was designed around simplicity and transparency.
Ingredients are directly paired with benefits – easy to understand, easy to trust. Packaging hierarchy prioritizes readability over hype. The tone is intelligent but human.
Visually, we moved away from the typical white-lab-coat aesthetic and hyper-athletic imagery. Instead, we introduced humanity – everyday moments, real environments, real energy. The product lives in real life, not just in clinics or gyms.
The result is a modern wellness brand designed to scale – strategic, disciplined, and built for longevity.
The Work
The Logo
The Stact logo is clean, modern, and built on structure – a simple wordmark where the typography subtly reflects the idea of “stacking,” reinforcing multiple elements working together as one. Designed to feel disciplined and timeless rather than trend-driven, it scales seamlessly across packaging and digital. The secondary badge distills the identity into a compact, confident mark, maintaining clarity and strength in smaller applications.
Primary Vertical
Primary Horizontal
Secondary
The Packaging
The packaging balances clarity with tactility – designed to feel consumer-friendly and familiar, never clinical or intimidating. A soft-touch finish adds warmth and approachability, while selective hits of spot varnish introduce subtle contrast and premium depth. A clean hierarchy keeps information easy to navigate, reinforcing transparency and trust while elevating the shelf presence.
The Website
The website was designed to strike a balance between science and accessibility – featuring SEO-rich, research-informed content presented in clear, easy-to-read language. Ingredients are categorized by function and directly linked to tangible benefits, helping visitors understand not only what’s inside, but also why it matters. Visual storytelling focuses on real-life; work, recovery, and everyday moments – positioning wellness as sustainable, not performative. Launching March 2026.
