Scotiabank – American Express

This multi-channel campaign was featured in Vancouver, Calgary and Toronto airports and was featured on The Weather Network. Pre-roll, digital boards, website takeovers and digital ads were also created. It was designed to be a simple tactical campaign with the main focus on earning travel rewards 4x faster. It’s was a clever spin on the headaches of preparing for a vacation with messaging that was strategically placed throughout the airports, and the web.