Air Miles – Free Gas & Groceries

Every year Air Miles teams up with their sponsors for a national promotion with a HUGE prize. With social media being a huge influence these days, they first would build some hype internally with the hope that their employees would share the upcoming promotion with their networks to create a buzz prior to the launch. We created a National Lampoon’s Vacation-like theme, featuring the LoyaltyOne/Air Miles leadership team. These website was made entirely from stock imagery.