Air Miles – Bound Campaign

In 2011, Air Miles introduced packaged vacations to their rewards catalogue. While this was huge for the program, it literally went unnoticed. As the vacation season approached, they needed to get the word out and fast. We produced two ads for two of their top destinations and wrapped everything that was exciting about those destinations in an Air Miles blue ribbon. We did these entirely using stock images, retouching them and compositing the imagery together.