Scotia – American Express

This multi-channel campaign was designed to introduce Scotiabank into the crowded world of travel rewards. We took over every local newspaper, multiple high traffic websites and Union Station in Toronto, ON which featured an interactive digital screen and 3D floor decals. This was a part of the on-going “Richness is” campaign, focusing on getting you to your dream destination faster. The idea was to bring these dream destinations to the consumer and create something that was interactive and sh