Scotiabank is very generous with their community charities and wanted to build
a campaign that allowed anyone to be a part of it.
We designed a website that allowed the user to create their own “Richness is” ad. They could upload a photo from facebook, type in their “Richness moment” and share it online. By posting it on the microsite, Scotiabank donated a $1 to the charity of their choice. Because some of the entries were so genuine, we featured several in the ongoing campaign.